Columnist
Ellen Marsh
Equities and market structure
Covers listed companies and the plumbing underneath the tape. Writes valuation on the premise that price and value rarely agree — and that the gap between them is where the return lives. Does not make recommendations; does arithmetic.
Stocks
How to analyze a stock from scratch, in seven steps and no shortcuts
A complete route from "this company looks good" to an actual number, with the calculations spelled out and the places the analysis usually…
Aug 17, 2026 3 min read Ellen Marsh
Stocks
The dividend yield trap: when 12% is a warning, not a prize
Yield is a division, and there are two ways for the result to get large. Only one of them is good news for the person buying today.
Aug 5, 2026 2 min read Ellen Marsh
ETFs & Funds
Index versus active: what the math says once fees are in the calculation
The debate is usually argued with anecdotes. It is settled with arithmetic that fits in one paragraph — and that arithmetic explains why…
Jul 27, 2026 2 min read Ellen Marsh